On Feb. 16, starting at 10 a.m., 31 contestants placed their lips on two cars in an auto showroom in Dexter as part of a "Kiss The Car" contest sponsored by the LaFontaine Automotive Group and 102.9 W4 Country.
Fifty hours later Shane Griffin of Ypsilanti outlasted his opponents and walked away the proud owner of a new 2013 Chevrolet Malibu.
"It's exciting. This is the only substantial prize I've ever won," he said.
Griffin, who signed the two-year lease on the car Wednesday, said the contest was challenging both mentally and physically.
"I was ready to quit the first day, but I called my brother and he told me that I couldn't quit because all of Ypsilanti was watching and rooting for me," he said.
According to the contest rules, participants have to keep both feet on the floor and their lips on the car for 50 minutes. Every hour organizers allow contestants to take a 10-minute break to sleep, eat, use the bathroom, or sit.
To help lure people away from the car, 102.9 W4 Country host Brian "Bubba" Cowan offered prizes of tickets, gift certificates, and movie passes.
Griffin said he was not prepared physically to stand for 50 hours.
"My knees and ankles were killing me," he said. "Physically I would've gone all the way, but on Tuesday morning I asked the other two contestants if they would be willing to draw for the prize."
Legally the "Kiss the Car" contest can only last 70 hours, according to Jeremy Sheldon, marketing representative for LaFontaine.
Fourth place went to Crystal Potter of Pinckney. Elizabeth Snyder of Britton came in third place and won a 40-inch flat screen TV and a pair of diamond stud earrings from Lewis Jewelers. Kim Derksen of Ypsilanti came in second place and won a $1,500 gift card to Lewis Jewelers.
Despite his exhaustion, Griffin said if given the chance, he would participate in the contest again.
"I thought it was a novelty contest. The only reason I signed up (to participate) was to see if I could do it," he said.